Our mission is to support and assist athletes on their wellness journey through intentional training and holistic wellness.
Every great wellness brand has a story, a narrative that weaves together passion, purpose, and a vision for a healthier and happier world. The story behind Training With Intention (TWI) is no exception. Derived from a deep desire to make a positive impact on individual lives, our origin tale is a journey of inspiration, transformation, and a commitment to holistic well-being.
TWI was ignited by a singular moment – a moment when the founder, Mady Hanson, experienced a profound shift in perspective. While facing personal health challenges during the height of a global pandemic, Coach Mady realized that wellness extended far beyond mere physical health. It encompassed emotional, mental, and spiritual well-being, creating a tapestry of vitality that enriched every facet of life. Inspired by her own journey, Coach Mady envisioned a brand that would empower others to embark on similar transformative paths.
The vision was clear: Training With Intention would serve as a sanctuary and knowledge bank for those seeking comprehensive well-being, a brand where physical, mental, emotional, and spiritual health could all thrive harmoniously. With the vision firmly in place, Coach Mady set out to create a brand experience that would resonate with people on a deep level. Carefully curating a range of products and services, each element of TWI was infused with intention, drawing on Coach Mady’s personal journey and their understanding of the diverse needs of modern individuals striving for holistic wellness.
As Training With Intention began to touch lives, stories of transformation poured in. People found solace in the mindfulness products, empowerment in the wellness workshops, and a sense of belonging in the TWI community. The brand is no longer just a collection of offerings; it has become a catalyst for positive change.
As TWI continues to grow, its foundation remains firmly rooted in its origin story. Coach Mady’s commitment to authenticity, empathy, and the holistic well-being of every individual guides the brand forward. With a future full of promise and potential, Training With Intention is poised to illuminate the lives of countless more individuals, spreading radiance and wellness one person at a time.
The origin story of Training With Intention is a testament to the power of personal transformation and the ripple effect that a single, inspired vision can create. From a spark of inspiration to a beacon of holistic wellness, this brand’s journey is a reminder that even the grandest of endeavors start with a single step and a genuine desire to make a difference in the lives of others.
Meet Coach Mady (Founder)
Fitness and well-being has been an aspect of Coach Mady’s life since she was a small child. From running around the family farm to helping with meal preparation, the intention of health has always been on the forefront of her mind.
She began her love of sports with competitive swim relays and soccer. After moving to Minnesota, she knew that she had to take advantage of the warm weather by getting outside to hike and experience a few of the 10,000 lakes. In high school, she played volleyball – school and club – as well as Barre classes and regular weight lifting. This is where her passion for wellness truly began.
While attending the University of Iowa she studied Exercise Science, earned her Personal Training Certification through NASM and EMT license after graduation in 2021. Since then she has also added to her certification collection, to include:
- Performance Enhancement Specialist
- Corrective Exercise Specialization
- Exercise Recovery Specialist
- Strength & Conditioning Coach
- Certified Nutrition Coach
- Certified Health Coach
- Certified Wellness Coach
- Holistic Wellness Coach
- Life Coach
Coach Mady’s style is a holistic approach with functional strength, incorporated stretching and fueling your body for the things you enjoy! She believes that life is all about peace, balance and intention.
